What We Have Shipped

Three engagements, with the problem, what we changed, and the numbers.

An English Course That Stopped Paying for Every Student
A course provider dependent on ads became discoverable organically, including through AI assistants.
- +340% Organic traffic
- -65% Cost per lead
- Yes Found by AI assistants
A Ticketing Backend Where Slow Checkout Was Costing Sales
Slow API responses were pushing buyers to abandon carts. Database work and caching fixed the cause, not the symptom.
- 3x faster API response speed
- -70% Database queries per request
- +25% Completed purchases
A Campaign Platform That Held Through Its Peak
A campaign system that could not survive peak hours was rebuilt to scale before the campaign, not during it.
- 99.99% Uptime during campaign
- Under 200ms Response time
- 50,000+ Peak concurrent users